About

My name is Acacia (Ah-Kay-Sha), like the tree. I’m a freelance creative director in Washington, DC. I am currently available for client work: branding, design systems, logos, brand guidelines, print, packaging, and design consulting.

When I think about my happiest days at work—the ones when I'm really in the zone and get so absorbed that I forget to eat—I think about solving problems. I love digging deep. I love starting a project not knowing what the final product will look like but knowing the answer will come. I love doing research, collecting inspiration, learning from what's been done in the past, collaborating with a team and feeding off each other's ideas. I love teaching design and forcing my enthusiasm for it on the people around me. I love working through a design concept and the feeling of knowing I’ve made something that didn’t exist before. I love the creative process, as uncomfortable and wild as it can be.

I consider myself to be a multidisciplinary designer, but branding is my truest love. Over the past decade, I've been fortunate to gain experience in a wide range of design areas, and am most engaged when I'm working on a variety of projects. I work hard. I love what I do. I care deeply about using my creative skills to nudge the world in a direction that’s better for all of us.

If you have a project you’d like to create together, contact me at:

acaciabetancourt@gmail.com